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20
Aug

Keyword Based Marketing (ShortCode)

Keyword:

SMS Keywords are short words made of letters and/or numbers that can be sent to a shortcode in order to trigger a response. Keywords allow your customers or group members to join your group messaging contact list from their own phones.

By texting the specified keyword (for e.g. CRICKET) to the specified shortcode (for e.g. 27367), a mobile system can perform some type of action, defined by the company offering the keyword/shortcode. This may be as simple as sending a “Thanks for contacting us, we’ll be in touch” message back to the user, or beginning some kind of workflow process such as adding you to some subscriber list.

We, at ExpertTexting, are pleased to announce that ExpertTexting now supports keywords based marketing over shortcode for US.This service will be used by ExpertTexting’s Customers for marketing/alerting purposes only to their opt-in recipients either by using web form or directly subscription via opt-in to their campaign by sending text message.

Creating a Keyword:

You can create your own keyword by following the simple steps as shown in the screenshots:

Step 1:
From Dashboard, Under “Campaign Management” tab – click on “Keywords”

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Step 2:

From Keyword screen, click on “Create Keyword”

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Step 3:

Select a suitable unique keyword and click “Next”
Note: The first keyword that gets approved is free, the next keyword will be charged accordingly.

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Step 4:

Fill in all the required details and check “I agree to terms and conditions above” and click “Submit”

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Step 6:

You will be redirected to “Thank you” page and your keyword will be sent to Administrator for approval and it will be reviewed within 48 hours. To see your keyword’s status, click “Go To Main Screen”

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Step 7:

On Keyword main screen, your keyword will appear with its current status.

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Step 8:

After Verification by ET, your keyword will be approved if it meets all requirements. After which you can add contacts to the keyword group by clicking the appropriate icon in the “Action” column.

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And that is it. You have successfully created a keyword that can be utilized in a campaign.

 

Campaign:

Campaigns are an effective way to build rich marketing lists as when you set up a comprehensive text message campaign, you can create messages that will automatically be sent based on subscriber actions. This functionality enables you to provide immediate customer service.

Campaigns work in a simple way just like 1.2.3:

  1. Create a campaign based on a keyword and set automated response messages based on subscriber action.
  2. Customers text your keyword to your shortcode number to join your list.
  3. Customer receives an auto response when they join.

 

Creating a Campaign:

You can create your own campaign by following the simple steps as shown in the screenshots:

Step 1:
From Dashboard, Under “Campaign Management” tab – click on “Campaigns”

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 Step 2:

From Campaign screen, click on “Add Campaign” and then choose appropriate campaign.

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Alerts / Notification campaigns are used to set a Pre-defined template with dynamic variables which can later be used via Rest API.

 

Step 3:

Fill in all the required details and click “submit”

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Step 4:

You will be redirected to “Thank you” page and your campaign will be sent to Administrator for approval and it will be reviewed within 48 hours. To see your campaign’s status, click “Go To Main Screen”

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Step 5:

On Campaign main screen, your campaign will appear with its current status.

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Step 6:

After sometime, your campaign will be approved if it meets all requirements.

And that is it. You have successfully created a campaign. Your campaign is now live.

 

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How Does Keyword work ?

 Customers can interact with the Keyword by sending the keyword with helper text to the ExpertTexting designated shortcode: 27367* and in return, they will get the automated response set by the campaign’s maker.
* This short code is only limited to the US region.

Following are the ways that the customer can interact with the campaign:

  • OPT IN

You need to ask your customer to send text message “JOIN <CampaignKeyword>” to 27367. This will join them in that specific campaign. Example (Text: JOIN BUY1GET2 to 27367)

The response they will get is what you have set in “Opt In” text while creating the keyword.

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You can also manually add contacts to the campaign from keyword screen.

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Upon adding, they will receive the “welcome” text that you have set while creating the keyword.

 

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  • OPT OUT

You need to ask your customer to send text message “STOP <CampaignKeyword>” to 27367. This will remove them from that specific campaign. Example (Text: STOP BUY1GET2 to 27367)

The response they will get is what you have set in “Opt Out” text while creating the keyword.

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Customer can also send text message “STOP” to 27367. This will remove them from all campaigns at once.Example (Text: STOP to 27367)

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  • HELP

You need to ask your customer to send text message “HELP <CampaignKeyword>” to 27367. This will send them detail text regarding that campaign. Example (Text: HELP BUY1GET2 to 27367)

The response they will get is what you have set in “Help” text while creating the keyword.

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Customer can also send text message “HELP” to 27367. This will send them detail text regarding ExpertTexting keyword service. Example (Text: HELP to 27367)

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** Sender using ET Short Code Service for sending Messages to their Customer will be charged as per pricing mentioned. Customer replying back to Campaign or sending message to 27367 will be charged by their Carrier as per subscription plan(Message &data rates may apply).

 

If you have any further queries feel free to contact us at support@experttexting.com.

4
Aug

Uploading Contacts made easy !!

You can now upload your contacts to Expert Texting account without the need of having them in international format.

Yes our new intelligent system asks for the default country if your contacts are not properly formatted and does the formatting of numbers in selected country accordingly.

Upload Helper

While uploading if your contacts are not in correct format that is International format without country code,  popup is displayed asking to select a country to format your numbers. That’s Simple isn’t it ??

 

 

 

3
Sep

Feature Requests

We are open for any feedback, feature requests from our valued customers. Please post any request here, and we will try our best to fulfill your texting needs.

3
Sep

Email 2 SMS

 

Expert Texting Email 2 SMS feature allows users to easily send SMS to multiple recipients of your email. This feature allows you to send bulk SMS from any email client / application to any mobile phone worldwide. Therefore, you do not need to login your account or remain connected to the Internet for sending SMS.

For Email 2 SMS to work you need to send emails from your registered email address only to number@email.experttexting.com along with APIKEY in the subject of the message followed by content in the body of the email.

 

3
Sep

Multilingual SMS (Unicode SMS)

Multilingual SMS

ExpertTexting have full support and can send text messages in any language including Arabic. This feature is not active by default for all users.

In order to activate this feature please contact our live Support personal or write to us on support@experttexting.com